Platform RebuildDuration: 10 months
Direct-to-Consumer Group · Consumer Brands
Global Commerce and Storytelling Platform Rebuild
Unified seven regional storefronts and campaign systems into one composable platform with shared components and localized growth ops.
The Challenge
Regional teams operated separate storefronts and campaign stacks, creating fragmented user journeys and long release windows.
Our Approach
1
Platform Narrative and Capability Mapping (Weeks 1-4)2
Composable Architecture and Component Library (Months 2-4)3
Region-by-Region Migration Waves (Months 5-9)4
Optimization and Experimentation Program (Month 10)Key Outcomes
41%
Conversion Lift
63%
Faster Launch Cycles
17
Markets Live
“Tecerra delivered what they promised — and then exceeded it. This was the most professional technology engagement I've been part of.”
Enterprise Architect
Direct-to-Consumer Group