Audience IntelligenceDuration: 8 months
Streaming Network · Media & Entertainment
Audience Intelligence Layer Across OTT Products
Created an integrated audience and experimentation layer powering content discovery, pricing tests, and churn prevention flows.
The Challenge
Decisioning lived in disconnected tools, making it hard to personalize journeys and impossible to ship experiments quickly.
Our Approach
1
Journey and Data Event Audit (Weeks 1-3)2
Unified Data Contracts and Model Layer (Months 2-4)3
Experimentation Toolkit Rollout (Months 5-6)4
Global Product and Growth Enablement (Months 7-8)Key Outcomes
28%
Lower Churn
3.3x
Experiment Velocity
22
Markets Activated
“Tecerra delivered what they promised — and then exceeded it. This was the most professional technology engagement I've been part of.”
Enterprise Architect
Streaming Network